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What is the FLOC – Is Google’s NEW way to track us better than third-party cookies?

What is the FLOC - Is Google's NEW way to track us better than third-party cookies?

In this video, let us talk about FLOC. FLOC is Google’s replacement for the third-party cookie, and more “privacy-focused” approach to create user profiles for advertising *cough cough*. I talk about WHY Google needed to get rid of third-party cookies, how cookies work and what’s Google’s vision with FLOC is Google Announcement – https://blog.google/products/ads-commerce/2021-01-privacy-sandbox/ FLOC whitepaper https://github.com/WICG/floc

How has Satya Nadella TRANSFORMED Microsoft!

How has Satya Nadella TRANSFORMED Microsoft!

Satya Nadella’s transformation of Microsoft into an open, collaborative and innovative company. I take a look at Steve Ballmer’s Microsoft, the acquisitions and most importantly the cultural and strategic shifts that Satya brought about and it’s impact on Microsoft so far

Stonks!! — How one Elon Musk tweet and a group of Reddit nerds broke the stock market and bled billions from hedge funds

Stonks!! — How one Elon Musk tweet and a group of Reddit nerds broke the stock market and bled billions from hedge funds

Gamestonk!! Elon Musk tweet A one-word tweet from Elon Musk on January 27th added fuel to the fire of a rising stock leading to an unheard of 1600% spike in the share price of GameStop Corp. This has brought upon us an era of broken fundamentals in the market and glorious memes along with it. Background GameStop is a video game retailer (Remember when…

Peak Smartphone – Where do we go from here?

Peak Smartphone - Where do we go from here?

Running Out of Ideas For a while now, Android smartphone OEMs (Xiaomi, Oppo, Vivo) have been running out of ideas to meaningfully differentiate their smartphones, especially the flagships to consumers. This is primarily because the two key components of are common and undifferentiated for most OEMs and are controlled by external companies with their own priorities: Except Samsung which have been kitting…

Leveraging Social for Content Enrichment

Content Enrichment

As I was reading Flow on my Kindle app to cope with some typical PM impostor syndrome, I noticed some sentences were subtly underlined on the page. Content Enrichment This is the ‘Popular Highlights’ feature, where specific sentences or passages which have been highlighted the most by other readers are subtly underlined and also a count is provided as a validation metric. The response…