Tag: strategy

What is the FLOC – Is Google’s NEW way to track us better than third-party cookies?

What is the FLOC - Is Google's NEW way to track us better than third-party cookies?

In this video, let us talk about FLOC. FLOC is Google’s replacement for the third-party cookie, and more “privacy-focused” approach to create user profiles for advertising *cough cough*. I talk about WHY Google needed to get rid of third-party cookies, how cookies work and what’s Google’s vision with FLOC is Google Announcement – https://blog.google/products/ads-commerce/2021-01-privacy-sandbox/ FLOC whitepaper https://github.com/WICG/floc

Leveraging Social for Content Enrichment

Content Enrichment

As I was reading Flow on my Kindle app to cope with some typical PM impostor syndrome, I noticed some sentences were subtly underlined on the page. Content Enrichment This is the โ€˜Popular Highlightsโ€™ feature, where specific sentences or passages which have been highlighted the most by other readers are subtly underlined and also a count is provided as a validation metric. The response…