In this video, let us talk about FLOC. FLOC is Google’s replacement for the third-party cookie, and more “privacy-focused” approach to create user profiles for advertising *cough cough*. I talk about WHY Google needed to get rid of third-party cookies, how cookies work and what’s Google’s vision with FLOC is Google Announcement – https://blog.google/products/ads-commerce/2021-01-privacy-sandbox/
FLOC whitepaper – https://github.com/WICG/floc
